Thrifty Ice Cream – A Brief History
In the 1930s, brothers Harry and Robert Borun ran a small but growing chain of Thrifty Cut-Rate Drug Stores. Like many drug stores of the time period, each Thrifty had an in-store grill and soda fountain. In 1940, to help maximize profits as the chain grew, the brothers purchased the existing Borden Ice Cream factory in Hollywood, California and Thrifty Ice Cream was born!
Back then it was known as a poor man’s ice cream and most of the small shops and restaurants that served it would try their best to keep the name secret. Although everyone loved the fresh flavors and creamy texture, no one wanted to admit they were serving “the cheap ice cream”.
Since 1948 Thrifty Ice Cream has won numerous awards in county and state fairs; more than any other competitor. And by the 1970’s Thrifty Ice Cream was a household name all over the Southwest. You could jump in the family station wagon or ride you bicycle down and get a single scoop for as little as 5¢.
In 1976 Thrifty replaced the original Hollywood factory with its current home in El Monte, California where a flash-freeze process minimizes ice crystals and each tub is frozen to -60 degrees for at least 24 hours before leaving the factory. Thrifty Ice Cream is made with real chunks of fruit, candy, and cookies using many of the same, untouched recipes for over 50 years. Although you may not see the 5¢ price these days, Thrifty Ice Cream is still the best premium ice cream in the Southwest at about half the price of competitors! Visit us today and let us know what your favorite flavor was back in the day!